Lisa loves everything creative from photography to audio editing to graphic design but cannabis was one of the last things she anticipated working with. Her past experience includes working with clients such as Diageo, Bentley, Saban, Univision and Telemundo.

During graduate school, her further interest in cannabis grew with a fascination of law, botany, business and criminality. As an advocate, she understands that cannabis is here to stay. No matter what laws are created and put into place, individuals will still grow in pursuit of profit, health and happiness.

She is a native Angelino who received her Bachelor’s in Communication and Master's in Strategic Public Relations, both from USC Annenberg where she wrote her master’s thesis on the ethics of cannabis marketing.